Future plans
Folia Water is currently working to establish a retail-based business model in Bangladesh, along with community activations and marketing strategies focusing on brand creation, hygiene and Behavior change focused marketing activities, trade marketing, and consumer sales system at the multi-district level. This commercial scale-up is expected to generate enough business and sales data to attract a national distributor with the likes of giant FMCG brands in Bangladesh with a national scale retail coverage.
Once we have a national distributor in Bangladesh, we will begin International expansion in India, Nepal, Kenya, Indonesia, and Vietnam. We will replicate the same success process in developing the retail based business model in each new SE Asian and African country, partnering with in-country local or International FMCG corporates as potential master distributors for business to business expansion in the respective countries.